AIS Project Case Study

Transforming Thailand's Leading Telecom Provider's OTT Platform

Engagement Overview

The engagement with AIS, a leading telecommunications provider in Thailand, to provide consultancy and technical support for their OTT (Over-The-Top) services. The engagement began in September 2019 and focused on enhancing AIS's digital platforms, including their mobile apps, web portal, and Smart TV applications. Our role was to address technical challenges, improve user experience, and ensure the platform's scalability and security.

Scope of Work

Business Analysis

  • Conducted market research to understand user engagement and campaign effectiveness
  • Developed a report framework to track and analyze business performance
  • Reviewed social media workflows and reporting mechanisms

Technical Enhancements

  • Identified and resolved technical issues across various platforms
  • Conducted security assessments and implemented improvements
  • Addressed vendor monopolies and explored alternative solutions
  • Provided technical documentation and SEO optimization support

UI/UX Improvements

  • Reviewed and redesigned the existing UI/UX for AIS Play
  • Developed new UI/UX frameworks for cross-platform consistency
  • Enhanced advertising integration within the UI

Web v3.0 Development

  • Defined initial scope for the Web v3.0 platform
  • Optimized OTT flow and DRM integration
  • Modernized user interface and improved performance

Technical Excellence

Documentation & QA

  • Detailed technical documentation and installation guides
  • Comprehensive QA testing across all platforms
  • IP whitelisting and security testing implementation
  • Test accounts and automation framework setup

Project Management

  • Regular project cadence and retrospectives
  • Weekly status reports and RAID item tracking
  • Stakeholder workshops and requirement gathering
  • Change request management and timeline adherence

Project Outcome

Our engagement with AIS resulted in a more robust, secure, and user-friendly OTT platform. We helped AIS streamline their technical operations, improve user engagement, and prepare for future growth in the competitive OTT market. The project was delivered on time, with a focus on quality and scalability, ensuring AIS could continue to provide high-quality digital services to their customers.

Platform Support

iOS, Android, Web, AOSP STB, Apple TV, Samsung Tizen